Work — Food & drink

Macup

A premium matcha brand concept in near-black and moss: a whisk-and-bowl hero, philosophy, why-matcha benefits, creations with prices, farm-to-cup and a moments gallery.

Concept
Macup on desktop
ClientMatcha drinks brand — concept
Year2026
Timeline3 weeks
PackageEcommerce
ServicesBranding, Website & mobile design, Ecommerce
  • Next.js
  • Ecommerce & e-books
  • Vercel

Challenge

Premium drinks need restraint. The concept spends the dark palette on the hero and alternates with cream so the product photography carries the page.

Solution

Black-green and cream, serif display with a script accent, a vertical “tradition in every sip” label, four creation cards with prices, a plantation photo and a lifestyle grid.

Result

A brand storefront concept for a three-week build.

  • Dark hero with organic badge
  • Philosophy section
  • Four creations with prices
  • Farm-to-cup block
  • Moments gallery
3 wksTo launch
4Creations

After launch, the care plan keeps the site fast, safe and current, from €160 a year. See the care plan →

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